November 2, 2020
Forbes – The local community level is where many companies can make the biggest impact, as shown by Certified B Corporations that include community as one of their stakeholders and prioritize local ties and the strength they can provide, especially in times of challenge like they’ve seen in 2020.
Below are excerpts from interviews with Jared Meyers, Chairman of Legacy Vacation Resorts and Salt Palm Development in Florida and one of the founders of Florida for Good, and Kevin Christopher, Founder and Principal of Rockridge Venture Law in Tennessee and a founder of B Tennessee. Both are champions of the B Corp movement as well as believers in this purpose-driven business community. Later this month I’ll join them and other B Corp leaders for BLD Southeast 2020, an online conference for people from Maryland to Texas, when we’ll discuss further some of the questions they answer here.
Kevin Christopher: I give a number of corporate social responsibility (CSR) presentations to chambers, universities, and bar associations. For instance, in a recent presentation at Yale, I distinguished between the often confused B Corp business certification and benefit corporation, a legal structure for mission-driven businesses. To further uptake of the B Corp model, I partner locally with sustainability and social impact organizations like B Academics, B Local Georgia, Think Tennessee, Leadership Tennessee, green|spaces, Urban Green Lab, and Vanderbilt’s Turner Family Center for Social Ventures.
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